What makes us unique?

Mum’s Views Ltd is the only UK market research agency that owns a significant pre-recruited panel of exclusively pregnant women and women with young children. With over 60,000 UK-based pregnant women and mums active on our panel we can deliver UK representative samples down to 3 month age ranges at standard industry significance levels. 

Our panel is at the core of everything we do, so our team focuses on keeping content relevant and exciting, resulting in more engaged and responsive participants. Mum’s Views provides an essential link between our clients and mums, using mum’s experience to shape strategy, communication and branding through creative and original quantitative research.

The Panel

Our panel is topped-up and refreshed on an ongoing basis to ensure the quality and currency of samples. As we only recruit pregnant women and mums with a child under two year’s of age nearly 5% of the panel is replaced per month and the core of the panel is totally replaced within two years.

Upon joining, panel members fill in a set of ‘demographics’ questions, meaning we can hand-select a sample based to match your specific research needs.

Our mums are happy to respond to online surveys, take part in focus groups or product testing. And rest assured,  participants are well rewarded for their involvement, receiving a cash fee or a number of entries into our prize draw for each project!

Part of our commitment to our panel is not to pass-on their details to any 3rd party and we do not endorse goods or services.

Representation 

Our panel is predominantly recruited offline and nearly all pregnant women in the UK receive an invitation to join our panel. This ensures that our panel is continuously refreshed and representative demographically.

We ask and check key demographics such as location, number of children, SEG and mum’s age so that we are confident that our panel is representative of pregnant women and mums across the UK.